I couldn’t add post-it man to the other post so here it is…
My advertising poster layouts. Each poster is for a seperate section of my campaign and will be folded down to a5. Featured is my post-it guerilla campaign where mannequins covered in post-its will be placed in high foot-traffic areas where passers-by can peel off a post-it with a label on it (e.g. gay, fat). When turned over information about Onion Project and a direction to our website is provided, encouraging the viewer to find out more and inform themself. The viewer in peeling off the post-it and the label is little by little contributing to revealing the person beneath.
One of my mail-outs is also featured where the viewer is met with a mirror covered in labels. The viewer is told to literally peel back their preconceptions (my tagline) and peel off the layer with the words, revealing the person beneath (their own reflection).
My two favorite print ads in situ…I’m quite proud, especially with how eye-catching the “gay” one is.
Advertising continued…
The one I am having most problems with is the atheist…how on earth do you show an atheist? I settled with a widely accepted atheist symbol on a shirt (which is annoying me as it cuts into the writing at the bottom).
Coming next are fat and thin.
The quest for the perfect layout continues with my print advertising. I think this style is getting closer to hitting the nail on the head. The main thing I want to play around with is the type but other than that this is getting really close to what I pictured.
Another (and I feel more successful) idea for the print advertising.
In this series of ads the concept is similar to the previously posted ads, the only difference is that the stereotype has been simplified down to the parts for which it is best know and associated with.
In this example an emo is a long fringe, gay may wear a multicolored shirt, ranga has red hair and freckles etc etc
The quality of my illustrator work is not good and I may tweak the person so that they look more androgynous as atm they look more male. I’m also not sure how to approach the fact that the person looks Caucasian…
Variations of print advertising.
Playing around with different combinations of all the visuals shown here.
One other variation is whether a celebrity (such as Freddie Mercury featured in GAY) or a “real” person should be used for the ads. A positive of using a celebrity is that the audience may engage better with the ads if they recognise a familiar face. A negative is that using a celebrity may isolate the audience and make the ads message less accessible because the audience can’t relate as easily.
Lego obviously has some brilliant agencies working on it’s advertising.
This ad has a lot of different levels
- Kids watch tv, they should instead be playing with lego and expanding their minds creatively
- Pixelating keeps bad things child friendly, it protects their innocence, lego does both of these things
Ads Premise
Target: approx 18-30 year olds
Methods: Print advertising (posters). Large image and short, sharp copy. E.g. Image of a stereotype, in this case an emo with the copy Emo - a) Lifestyle b) Self Expression c) Self repression. This is presented as a multiple choice with no defined answer with the idea that there is no definite definition of a person. These advertisements are created with the aim of creating dialogue and getting people talking through their reasonably open approach to presenting information.
Tagline for campaign: Real? Simple?
i.e. Are stereotypes real? Is it that simple to define a person and put them in a little box so that you are more comfortable?
Miele Washing Machine: Caring
Having a cut out of a washing machine drum in front of an existent story in a magazine gave me the idea of having a word like “junkie” over a picture of an image that is anything but…or something
“Don’t make assumptions before you know the whole story”
Once again needs some work
